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Date:January 06, 2012

The Colour Psychology

The meaning of colours can vary depending on culture and circumstances.

Each colour has many aspects to it but you can easily learn the language of colour by understanding a few simple concepts as mentioned hereunder.

A Potent Communication tool

Colour is a form of non verbal communication. It is a dynamic form of energy expression and its meaning can change from one day to the next with any individual – it all depends on what energy they are expressing at that point in time.

For example, a person may choose to wear red on a particular day and this may indicate that this is their favourite (personality) colour, or they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. All are traits of the colour red.

The Meaning of Colours

Red is the colour of energy, passion, action, ambition and determination. It is also the colour of anger and sexual passion.

Orange is the colour of social communication and optimism. On the negative front it may indicate a sign of pessimism and superficiality.

Yellow is the colour of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.

Green is the colour of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative.

Blue is the colour of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity.

Indigo is the colour of intuition. It can mean idealism and structure as well as ritualistic and addictive.

Purple is the colour of the imagination. It can be creative and individual or immature and impractical.

Turquoise colour may signify communication and clarity of mind. It can also be impractical and idealistic.

Pink represents unconditional love and nurturing. Pink can also be immature, silly and girlish.

Magenta is a colour of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.

Brown is a friendly yet serious, down-to-earth colour that relates to security, protection, comfort and material wealth.

Gray is the colour of compromise – being neither black nor white, it is the transition between two non-colours. It is unemotional and detached and can be indecisive.

Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides – it is fluid, emotional, sensitive and mysterious.

Gold is the colour of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold implies affluence, material wealth and extravagance.

White is colour at its most complete and pure, the colour of perfection. The colour meaning of white is purity, innocence, wholeness and completion.

Black is the colour of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.